Pioneering AI-Driven Quality Engineering

Rajiv Haridasan Executive Quality Engineering Leader Digital Transformation, GenAI Strategy & Global Delivery

Visionary executive with 25+ years architecting enterprise-wide QA transformation, GenAI-enabled automation, and quality excellence for Fortune 500 organizations. Trusted C-suite advisor driving measurable business outcomes at global scale.

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Recruiter Snapshot Ready for Leadership Conversations
  • $90M+ enterprise deals led with C-suite engagement
  • 500+ global team members scaled across QA CoEs
  • 40% win-rate lift through GenAI-led pre-sales
  • 25+ years in QA, automation, and digital transformation
"

QA is a strategic business enabler when powered by data, automation, and GenAI.

— Rajiv Haridasan
Proven Impact

Executive Success Metrics

Quantifiable results across Fortune 500 engagements spanning two decades of leadership

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Deals Led & Closed
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RFP Win-Rate Improvement
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Global Team Members Led
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Cost of Quality Reduction
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Years of Leadership
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Faster Customer Response
Leadership Impact

Interactive KPI Dashboard

Toggle strategic lenses to view the KPIs that matter most

Pipeline Influence
$90M+
+18% YoY

Enterprise deal leadership through strategic QA positioning.

Win-Rate Lift
40%
+12 pts

Executive orals, GenAI demos, and competitive differentiation.

Account Revivals
10
6-month cycle

C-suite engagement reactivating dormant enterprise accounts.

Program Growth
$80M+
Multi-vertical

Scaled QA transformation across 4 major industries.

Metrics auto-adjust based on the selected leadership lens.
Executive Profile

Building Future-Ready Quality Engineering Organizations

A seasoned executive who architects future-ready Quality Engineering organizations that accelerate delivery, reduce risk, and create measurable business impact. With deep experience across Telecom, Media, Insurance, Retail, Banking, and Public Services, Rajiv aligns QA strategy with executive priorities and revenue goals.

GenAI & Innovation

GenAI, MCP, RPA, CI/CD, Agile/DevOps — driving next-generation testing paradigms

Executive Engagement

Executive orals, pre-sales, RFP strategy, and C-level advisory for deal wins

Measurable Outcomes

Executive dashboards, KPI governance, automation ROI, and CoE setup

Ecosystem

Tools & Technologies Leadership Map

An interactive ecosystem of the platforms and technologies driving QA transformation.

QE Transformation

GenAI-enabled, automation-first delivery

Select a node to view leadership applications and outcomes.
Capability Matrix

Skills Heatmap

A visual view of strategic depth across leadership, delivery, and innovation pillars.

GenAI Strategy
QA Transformation
Executive Pre-Sales
Automation ROI
Portfolio Governance
C-Suite Advisory
Delivery Excellence
Regulatory QA
Cloud QA
Data Observability
Change Management
Talent Scaling
Foundational Advanced Executive Mastery
Career Journey

Dynamic Leadership Timeline

Filter the timeline by the executive outcomes delivered across each role.

Amdocs

Quality Engineering Transformational Senior Director
Jul 2024 — Present
  • Spearheaded GenAI-based QA solutions, increasing RFP win rates by 40%
  • Built strategic client relationships to expand sales pipeline and revenue
  • Led enterprise-wide QA implementations aligned to corporate QE vision
  • Drove early QA involvement in pre-sales to improve execution efficiency
GenAIPre-SalesEnterprise QA

Centerfield

Quality Engineering Transformational Leader
Dec 2023 — Jul 2024
  • Established scalable QA standards; upskilled teams to SDETs to boost automation ROI
  • Delivered executive dashboards for KPIs, defects, and coverage in real time
  • Strengthened collaboration across QA, Engineering, and Product
SDETDashboardsAutomation

Accenture

QE Leadership, Intelligent Quality Practice
May 2022 — Dec 2023
  • Led $80M+ QA programs across Media, Telecom, Insurance, and Retail
  • Drove pre-sales strategy, client orals, and technical demos to secure major deals
  • Implemented AI/ML initiatives and extreme automation across platforms
$80M+ ProgramsAI/MLMulti-Industry

MTX Group

Senior Vice President, Quality Practice
Nov 2021 — Apr 2022
  • Planned and achieved >$90M targets; C-suite relationships driving sales
  • Implemented AI/ML and automation initiatives across programs
SVP$90M TargetAI/ML

Accenture

VP Quality Engineering, Intelligent Quality Practice
Feb 2010 — Nov 2021
  • Built and mentored distributed teams; implemented Agile and CI/CD for testing
  • Designed automation frameworks — functional, regression, performance, service virtualization
  • Owned end-to-end test strategy for multi-year programs focused on UX and performance
11+ YearsVPAgile/CI/CD

Accenture India

QA/Engineering/TCoE/QCoE
Feb 2004 — Jan 2010
  • Managed 60-member team; resource forecasting and delivery planning
  • Supported pre-sales/sales/marketing; built client-specific solutions and proposals
60+ TeamCoEPre-Sales
Impact Stories

Executive Case Studies

Strategic engagements delivering transformational outcomes

01
Healthcare · Global

$90M QA Transformation Deal

Secured a landmark $90M engagement by positioning GenAI-powered QA as a strategic accelerator.

Flip for outcomes

Leadership Outcomes

  • $90M deal value secured with C-suite alignment
  • 100% incumbent displacement through AI-led QA roadmap
  • Enterprise-wide automation blueprint delivered in 90 days
GenAIHealthcareDeal Strategy
02
Multi-Industry · Enterprise

$80M Cross-Vertical QE Program

Directed enterprise QA programs across Media, Telecom, Insurance, and Retail.

Flip for outcomes

Leadership Outcomes

  • 4 verticals unified under shared QA governance
  • Extreme automation delivered 35% cycle-time reduction
  • Executive dashboards tied quality to revenue KPIs
AI/MLPre-SalesCross-Vertical
03
Enterprise · Account Revival

$20M Account Revitalization

Reactivated 10 dormant accounts through refreshed QA strategy and executive engagement.

Flip for outcomes

Leadership Outcomes

  • 10 key accounts revitalized in 6 months
  • $20M incremental revenue within first 2 quarters
  • Customer response time improved by 20%
C-SuiteRevenue GrowthAccount Strategy
Leadership

Leadership Philosophy & Impact

A rotating view of the leadership principles that guide transformation and the voices that validate the outcomes.

Leadership Philosophy

Quality as a Board-Level KPI

Quality outcomes are positioned as business KPIs, not engineering metrics, enabling executive accountability.

GenAI-First Operating Model

Every QA workflow is reimagined with AI augmentation to accelerate time-to-value.

Talent Flywheel

Grow high-performing teams through mentorship, automation upskilling, and executive sponsorship.

Client Partnership Mindset

Co-create roadmaps with stakeholders to align QA transformation with revenue and risk objectives.

Rotating Testimonials

“Rajiv’s ability to translate quality engineering into executive outcomes transformed how we prioritize QA investments.”

— CTO, Global Telecom

“The GenAI-led QA roadmap delivered an immediate 30% cycle-time improvement within the first quarter.”

— SVP, Digital Commerce

“A rare blend of delivery rigor and revenue leadership. He elevates QA to a strategic growth lever.”

— Managing Director, Consulting
Resume Vault

Downloadable Résumé Options

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Executive Résumé

Full executive résumé with impact metrics and leadership scope.

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One-Page Bio

Concise summary for fast recruiter screening.

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Board & Advisory Profile

Leadership profile optimized for board-ready conversations.

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AI Concierge

AI-Powered Executive Q&A

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AI Response

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Thought Leadership

Insights & Executive Perspectives

Curated perspectives on GenAI adoption, QA transformation, and enterprise delivery leadership.

GenAI Strategy

GenAI Strategy for QA & Engineering Leaders

Executive brief covering adoption models, readiness, value realization frameworks, and governance guardrails.

Read executive brief → Executive Metrics

Outcome-Based KPIs for Board-Level Reporting

Leadership-focused guidance on Automation ROI, Defect Escape Rate, MTTR, and KPI dashboards.

View KPI playbook → Transformation

Digital & QA Transformation Blueprint

A strategic narrative for org redesign, shift-left quality engineering, CI/CD acceleration, and impact.

Explore transformation brief →
Why Engage

C-Suite Value Proposition

Strategic value delivered at the intersection of quality engineering and business transformation

Revenue Acceleration

Proven track record of closing $90M+ deals and generating $20M from account revitalization. Directly ties QA strategy to pipeline growth and win-rate improvement.

GenAI-Powered Innovation

Pioneer of GenAI in quality engineering — from intelligent test generation to AI-driven defect prediction — delivering 40%+ efficiency gains across enterprise programs.

Global Delivery Excellence

Architected and scaled QA CoEs across continents, managing 500+ professionals with cross-cultural fluency and governance frameworks designed for Fortune 500 complexity.

Measurable Cost Optimization

Consistently delivers 50%+ year-over-year improvement in Cost of Quality while accelerating customer response cycles by 20% through intelligent automation and process redesign.

Credentials

Education & Certifications

Master of Business Administration

Sikkim Manipal University — India

PG Project Management

University of Massachusetts Amherst

SAFe 5.0 — SA Certified

Scaled Agile Framework

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